Privacy Policy

1. Introduction

Red Circle Healthcare Advisory Ltd ("Red Circle", "we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at redcircleai.com or engage with our services.

Please read this policy carefully. If you do not agree with its terms, please discontinue use of our website.

2. Information We Collect

We may collect the following categories of personal information:

• Contact information — name, email address, job title, and organisation name provided when you submit an enquiry or sign up to our newsletter.
• Usage data — information about how you interact with our website, including pages visited, time spent on pages, and referring URLs, collected via analytics tools.
• Communications — records of any correspondence you send to us, including enquiry form submissions and email exchanges.

3. How We Use Your Information

We use the personal information we collect to:

• Respond to your enquiries and provide the services you have requested.
• Send you our newsletter and updates about our services, where you have consented to receive them.
• Improve and personalise your experience on our website.
• Analyse website usage to understand how our content is performing and to make improvements.
• Comply with our legal obligations.

4. Legal Basis for Processing

We process your personal data on the following legal bases under the UK General Data Protection Regulation (UK GDPR):

• Consent — where you have given us explicit consent, such as subscribing to our newsletter.
• Legitimate interests — where processing is necessary for our legitimate business interests, such as responding to enquiries and improving our website.
• Legal obligation — where we are required to process your data to comply with applicable law.

5. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information with trusted service providers who assist us in operating our website and delivering our services, subject to confidentiality obligations. We may also disclose your information where required by law or to protect our legal rights.

6. Data Retention

We retain your personal information only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Newsletter subscribers' data is retained until you unsubscribe. Enquiry data is retained for up to three years from the date of last contact.

7. Cookies

Our website uses cookies to enhance your browsing experience and to collect analytics data. Cookies are small text files placed on your device. You can control cookie settings through your browser preferences. Disabling cookies may affect the functionality of certain parts of our website.

8. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

• Right of access — to request a copy of the personal data we hold about you.
• Right to rectification — to request correction of inaccurate or incomplete data.
• Right to erasure — to request deletion of your personal data in certain circumstances.
• Right to restrict processing — to request that we limit how we use your data.
• Right to data portability — to receive your data in a structured, machine-readable format.
• Right to object — to object to processing based on legitimate interests.
• Right to withdraw consent — to withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at enquiries@redcircleai.com.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies before providing any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us: